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Professional Insights

Valuing unicorns during a pandemic

Oct 01, 2023 · 4 min read

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What’s a unicorn worth?

Privately held companies valued at $1 billion or more are known as “unicorns,” a name they have earned because they are considered as rare as the mythical creatures. Many unicorns are platform businesses — like Uber, one of the first well-known unicorns now publicly traded on the NYSE, or Airbnb, which remains a unicorn for now — that provide users with access to goods or services in ingenious ways, disrupting established industries that are now trying

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